A decade ago in The Tipping Point, Malcolm Gladwell showed how small ideas can catch on and become big. Today, my new best-seller Microtrends shows how ideas and groups can stay small and yet still have great influence. A mere one percent of the American public, or 3 million people, can create a "microtrend" capable of launching a business or social movement.

Penn, Schoen and Berland Associates can help you identify and target key markets and develop winning communications campaigns. We have a team of experts who are ready to help you develop and implement the most effective strategy possible. Our offerings, including MicroTargeting, Competitive Brand Positioning and Advertising and Design offer strategic approaches to reach key audiences.

We'd like to share these offerings with you. Please contact me directly to learn more.