By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Unemployment has hit double digits in the U.S., and in some areas of the industrial Midwest, it is approaching 16%. Joblessness in many parts of this country is destructive beyond belief. The Federal Reserve Chairman said he sees little prospect of immediate relief.
And […]
Tags: Microtrends · Mark Penn
Mark Penn is worldwide CEO of Burson-Marsteller and President of Penn, Schoen and Berland (PSB). PSB, which Mr. Penn started while an undergraduate at Harvard, provides research-based communications strategy to political leaders and corporations. Penn has been thinking about microtrends for 30 years.
Kinney Zalesne is the co-author, with Mark Penn, of Microtrends: The Small Forces Behind Tomorrow's Big Changes. Zalesne previously served as President and Executive Vice President of two national social-change organizations, and as Counsel to U.S. Attorney General Janet Reno.
