By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
This is the age of the amafessional, when amateurs are rivaling professionals in opportunity, talent and the ability to produce quality work. It’s happening in virtually every field. In areas ranging from communications to medicine to simply making things with your hands, amafessionals […]

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By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Married, middle-class but working suburban moms whose primary concern is how to enrich their children while they are away at work are declining in numbers, in influence and even as a key swing vote.
New preliminary 2008 census figures show that the percentage of […]

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