By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Grandparents are stepping up, and the American family may never be the same.
A few years ago, a key microtrend was the Working Retired — aging Americans who were so enjoying work and health that they either wouldn’t retire or were starting second careers […]

[Read more →]

By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
I took my daughter to college this week, and as I watched her set up her off-campus apartment along with her roommates, I had to return a call. So I asked “Where’s the phone?” In response, she held up her cellphone and said, […]

[Read more →]