Entries from April 2009

Follow-up to America’s Newest Profession: Bloggers for Hire

April 21st, 2009 · No Comments

Mark Penn Responds:
People have raised questions about the calculations on the numbers of bloggers for hire. First, I was surprised at how few studies there are on this and I believe there definitely should be more. So perhaps in the future I will do some original research, but for this piece we took the best […]

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Tags: Microtrends · Mark Penn

America’s Newest Profession: Bloggers for Hire

April 20th, 2009 · No Comments

By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans working as computer programmers, firefighters or even bartenders.
Paid bloggers fit just […]

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Tags: Microtrends