By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
In these uncertain times, most people are seeking protection and safety from the prospect of even more economic turbulence. But another group is going bungee-jumping into the middle of the financial crisis — bravely increasing their investments even as the markets and the […]

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By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Until recently, being green was the best way for companies to demonstrate a sense of social responsibility, and for consumers to feel good about their purchases. Healthy food, hybrid cars, energy efficiency — these were the attributes that burnished brands.
But now green is […]

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By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
With all the concern about America’s manufacturing sector losing jobs, it is easy to miss that the newest phenomenon is the wholesale loss of professional jobs, the very jobs that fueled America’s economic resurgence and political realignment over the last decade.
America has been […]

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