By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
For most of this century, con men and hucksters preyed on the uneducated and the elderly who couldn’t read the fine print. Some still are.But now we learn that the real mother lode for con artists is not composed of uninformed dowagers who were left an estate they don’t know how to manage, but rather the Impressionable Elites* of country clubs, and the rarefied hedge fund managers of Wall Street and Greenwich.
Tags: Microtrends · Mark Penn
Mark Penn is worldwide CEO of Burson-Marsteller and President of Penn, Schoen and Berland (PSB). PSB, which Mr. Penn started while an undergraduate at Harvard, provides research-based communications strategy to political leaders and corporations. Penn has been thinking about microtrends for 30 years.
Kinney Zalesne is the co-author, with Mark Penn, of Microtrends: The Small Forces Behind Tomorrow's Big Changes. Zalesne previously served as President and Executive Vice President of two national social-change organizations, and as Counsel to U.S. Attorney General Janet Reno.
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