By E. KINNEY ZALESNE
Are you starting to see Microtrends everywhere you look?
A few weeks ago, TIME Magazine profiled atheists who’ve started a Sunday School — to pass their atheist orientation on to their kids. In an era of “pervasive religiosity,” as we talked about in the book, atheists are a counter-intuitive force – a small […]
Tags: Microtrends · Mark Penn
Mark Penn is worldwide CEO of Burson-Marsteller and President of Penn, Schoen and Berland (PSB). PSB, which Mr. Penn started while an undergraduate at Harvard, provides research-based communications strategy to political leaders and corporations. Penn has been thinking about microtrends for 30 years.
Kinney Zalesne is the co-author, with Mark Penn, of Microtrends: The Small Forces Behind Tomorrow's Big Changes. Zalesne previously served as President and Executive Vice President of two national social-change organizations, and as Counsel to U.S. Attorney General Janet Reno.
